Terms of Service

01 Agreement

These terms are between you and Citelx LLC. By using this website, holding a platform account or receiving services from us, you agree to them. If you are agreeing on behalf of a company, you confirm you are authorized to do so.

Where we have signed a separate written agreement with you, that agreement governs and these terms fill any gaps in it.

02 What we provide

We provide AI search and search-optimization services for ecommerce businesses, and access to our platform. The scope, fees and timing of any engagement are set out in the proposal or order we agree with you, not on this page.

The free scan is provided as it is, for evaluation, and does not create an ongoing relationship or an obligation on either side.

03 Accounts

You are responsible for your account credentials and for what happens under your account. Tell us promptly if you believe it has been accessed by someone else. Account access is for your business, and you may not resell or share it.

04 Acceptable use

You agree not to:

• Use the service unlawfully, or to infringe someone else's rights.
• Attempt to access data belonging to another customer, or any part of the system you are not authorized to reach.
• Probe, scan or test the security of the service without our written permission.
• Interfere with the service, or place an unreasonable load on it, including by automated means.
• Submit a store you do not own or are not authorized to act for.
• Reverse engineer the platform or use it to build a competing product.

We may suspend access if we reasonably believe this section has been breached.

05 Your content, and permission to process it

Your catalogue, your website content and anything you supply to us remain yours. You grant us permission to access, store and process them for the purpose of providing the service to you, including sending catalogue wording to our AI provider as described in the privacy policy.

You confirm you have the right to grant that permission for any store you submit.

06 Deliverables

On payment of the fees due for them, the content deliverables we produce for your store are yours to use. Our platform, our methods, our software and anything we develop generally remain ours, including improvements made while working with you that are not specific to your business.

07 AI output, and its limits

Parts of the service use AI models to generate suggestions. AI output can be wrong, incomplete or out of date. Recommendations are a starting point for human judgment, not a substitute for it, and you are responsible for reviewing anything you publish under your own name.

Where a factual figure belongs in content we prepare, we leave a placeholder and ask you for the real number. We do not fabricate statistics, and you should not publish one that we have not sourced.

08 No guaranteed results

We do not guarantee any ranking, any citation in an AI answer, any placement on any platform, any traffic figure, any revenue outcome, or any timeline for achieving one. Search engines, AI assistants and social platforms are controlled by third parties, change without notice, and are not within our control.

Anyone in this industry who offers you a guaranteed result or a fixed date is guessing. We would rather say so here than imply otherwise.

09 Fees

Fees, the billing cycle and payment terms are those stated in the proposal or order you accept. Unless that document says otherwise, fees are payable in US dollars and are exclusive of any taxes you are responsible for.

10 Term and termination

Either of us may end an engagement in line with the notice period in the agreement covering it. We may suspend or end access immediately for a serious breach of these terms. On termination you may ask us to delete your data, and we will.

Fees for work already performed remain payable.

11 Disclaimers

The website, the free scan and the platform are provided as they are and as available. To the fullest extent permitted by law we disclaim all implied warranties, including merchantability, fitness for a particular purpose and non-infringement. We do not warrant that the service will be uninterrupted or error free.

12 Limitation of liability

To the fullest extent permitted by law, neither party is liable for indirect, incidental, special, consequential or punitive damages, or for lost profits, lost revenue or lost data.

Our total liability arising out of or relating to the service is limited to the amounts you paid us in the twelve months before the event giving rise to the claim.

13 Indemnity

You will defend and indemnify us against claims arising from your content, from a store you submitted without authority, or from your breach of these terms.

14 Governing law

These terms are governed by the laws of the United States and of the state in which Citelx LLC is organized, without regard to conflict of laws rules. The courts located in that state have exclusive jurisdiction, and each of us consents to their jurisdiction and venue.

15 General

If any provision is held unenforceable, the rest remains in force. Our failure to enforce a provision is not a waiver of it. You may not assign these terms without our consent. These terms, together with any agreement we have signed with you, are the entire agreement between us.

We may update these terms, and will change the date at the top of this page when we do. Material changes will be notified to active clients.

16 Contact

Questions about these terms: contact@citelx.com.